Now that I have handed you the perfect opportunity to make your own clever joke about social media, lawyers, and social media lawyers, let me let you all off the hook by telling you exactly what those two words are:
One of the reasons why I consider social media to be a revolution rather than a feature or fad is that it spills over into so many different areas. Sure, most the regulatory and legal issues (potential or actual) we see are around social media marketing or public relations mistakes. That’s where companies interact the most with their customers: Go Daddy shooting an elephant, Gilbert Gottfried making jokes about his employer’s largest customer base’s national disaster, Kenneth Cole acting like a tool. But we’re seeing more interaction with social media in other areas as well, such as employment (we all remembers Passwordgate 2012), courtroom evidence, and many others.
At the heart of all of these incidents is someone acting like an idiot. They acted like an idiot for one of two reasons:
- They are an idiot.
- They let their guard down.